While interning at HLK as an art director in the summer of 2021, my team of seven interns and I were presented with Ameren Missouri as our first client. Our task was to boost sales of EVs and the number of at-home charging plugs installed in the St. Louis metro area to increase the total amount of Ameren Missouri electricity utilized.
We researched our target audience, conducted a SWOT analysis, and fully developed two campaign concepts based on our research: "The Future is Electric" and "The Smarter Drive".
"The Future is Electric"
Our first campaign targets consumers who value forward-focused technology, innovation, and are early adopters of new technologies.
"The Smarter Drive"
The Smarter drive targets customers who are eco-friendly and financially conscious.
