While interning at HLK as an art director in the summer of 2021, my team of seven interns and I were presented with Leaning Tiki Gardens as our second client, a gardening store and service launching in fall 2022. Our team was asked to develop an entire brand strategy and package for Leaning Tiki Gardens with the goal of creating awareness and demand for their products and services.
Logo Options
Option 1: Ultimately decided to move forward with this logo because it prominently features the tikis and the font works well to provide a fun tropical vintage feel while maintaining a clean and professional look
Final Logo
Final Logo (green background option)
Stationary Set
Business Card (front)
Business Card (back)
Letterhead
Option 2: Specifically requested hammock idea from Leaning Tiki Gardens
Logo Idea 1
Letterhead
Business Card (front)
Business Card (back)
Option 3: a series of three interchangeable logos. The one in the middle with the leaning tiki would be the primary logo of the three for general branding and physical goods. The tomato logo would be used for packaging/signage/branding of produce. The palm would be for ornametals and their garden consulting/rescue services.
Logo Idea 2
Letterhead
Business Card (front)
Business Card (back)
Website
Mural
Branded Vehicle
Mailer
Promotional Gift
Newspaper Ad
Facebook
YouTube
