A package design for a medicine combating insouciance (apathy/inattention). I created an original logo, slogan, and brand name. I heavily researched medicine, supplement, and vitamin design. This package and medicine is based off over-the-counter supplements as reflected by the more colorful pattern and playful logo as opposed to traditional prescription medicines. The packaging is meant to spark attention and have the viewer conclude the purpose of the medicine before reading the labeling. The contrasting colors and busy abstract brain pattern contributes to the attention grabbing, alert, and clean packaging. I aimed to have a dynamic and interesting package while still retaining the medicinal clean feel to attract customers while retaining a reputable brand.
